Any business involved in the retail sector will have a full understanding of the pressures involved. Maintaining growth and retaining customers in an ever evolving, challenging, and demanding industry landscape is a difficult process to achieve. One aspect of a retail business that must be looked at regularly, and with a fair eye, is that of the pricing structure in place for all products and services. An impartial price audit that takes place at regular intervals throughout the year will help you to gauge as a company whether pricing points are correct, where they are in terms of competitors, and whether your customers are reacting well or badly to your current prices, discounts and promotional offers. Hiring a company to undertake a professional and impartial retail price audit is the only way to ensure that your pricing is fair and that you have a thorough and detailed pricing report to make any changes from.
With a report in mind you can begin to make clear plans for the future, from short-term targets feeding through to long-term company-wide goals, with the pricing structure a fundamental, core part of your business practice. Only then can you ensure consistency of approach, brand integrity, and a clear customer service approach that your customers can understand and appreciate.
An efficient and thorough retail audit begins in a place where the company as a whole has clear and defined goals. At the very beginning of any organisation it is important to set out clear goals, ethics and ideals for all aspects of the business, including pricing strategy. Do you want to undercut your competitors at every turn? Do you want a fair price with occasional loyalty bonuses for returning customers? Do you want high prices that reflect high quality? Only once you have answered some key questions and written down clear company goals over a long period of time can you begin to create pricing strategies that feed in to those goals.
At regular intervals you can then begin to analyse current performance, processes and staff conduct. This should include all processes that are needed to come up with pricing structures, sales and promotional discounts, as well as other customer loyalty programmes and incentives. If you work within an organisation where there are different price points within different departments, take a greater look at how these processes work and how strategies are put together and interlink with other areas of the business.
You should always be open to positive change based on information that has been gathered about your prices. It is important to utilise the professional expertise of a company that can conduct a price audit on behalf of your retail company. They will be able to help you more clearly understand your current prices, the thoughts of your staff and customers about those prices, and areas in which you could improve practices throughout your company that relate to creating pricing structures, sales and discounts. From here you can begin to build a clear plan, with fair prices that help you maximise the potential of the organisation and meet long-term company goals.